- Start with your Google Business Profile, your main trust signal
- Build locally optimized service pages for Botox and IV therapy
- Publish hyper-local content that Google loves
- Strengthen your local authority with Vancouver backlinks
- Add video to boost both rankings and conversions
- Make booking effortless
- The med spas winning Vancouver right now understand the new rules of “near me” searches

If you run a med spa in Vancouver, you already know how competitive things feel right now. New clinics keep popping up, search results shuffle constantly, and Google seems to change the rules every time you blink. The good news is that you can still control your visibility in the two searches that bring the highest-intent patients to your door, “botox near me” and “IV therapy near me.”
These two phrases are gold. They pull in people who are ready to book right now. The trick is understanding how Google actually ranks “near me” searches and building your strategy around what works in 2024 and beyond.
Here is what Vancouver med spas need to do to win.
Start with your Google Business Profile, your main trust signal
Your Google Business Profile controls most of your local visibility. If you want to dominate the map for “botox near me” and “IV therapy near me,” your profile has to be complete, active, and accurate.
Focus on
• Category selection: Botox falls under medical spa services and beauty. IV therapy ties into wellness centers. Choose your primary category based on your biggest revenue service.
• Services section: Add Botox, Dysport, fillers, IV therapy, hydration therapy, vitamin injections, NAD therapy, weight loss injections, and any other relevant treatment. Write real descriptions.
• Photos and videos: Update weekly. Show your space, your team, before and afters, IV drip setups, treatment rooms, and educational clips.
• Reviews: Ask every satisfied client for a review and guide them to mention the actual treatment they received. This boosts semantic relevance for those keywords.
Med spas in Vancouver that treat their Google profile like a weekly content channel are the ones that rise to the top of the map pack.
Build locally optimized service pages for Botox and IV therapy
One of the biggest ranking boosters for med spas is having strong, standalone service pages on your website. These pages should be built to rank for high-intent keywords and help Google understand what you offer.
For each treatment, build a page that includes:
• Vancouver-specific phrasing, Vancouver Botox, Botox Vancouver Wa, IV therapy Vancouver Wa, and similar terms.
• Clear explanations, what it is, benefits, what to expect, length of treatment, downtime, and FAQ.
• Pricing ranges, or at least starting prices.
• Patient concerns, tension headaches, fine lines, hydration, immunity, recovery after gym or travel.
• Before and after photos, professionally shot and optimized.
• Schema markup, local business schema, and treatment schema help AI search engines understand your page.
The more complete and helpful your service pages are, the more likely you are to rank for “near me” searches and convert that traffic into booked appointments.
Publish hyper-local content that Google loves
Google loves topical depth and local authority. That means Vancouver-specific content that proves you know your market.
Create content such as:
• Botox vs Dysport for Vancouver weather changes and skin dryness
• Best IV therapy drips for winter immunity support in the Pacific Northwest
• How dehydration affects Vancouver residents during wildfire season
• Botox myths Vancouver patients ask about most often
These posts help you show up in AI overviews and reinforce your authority around your core services.

Strengthen your local authority with Vancouver backlinks
Backlinks from trusted Vancouver websites act like digital referrals. They tell Google your business is real, active, and respected locally.
You can earn links from:
• Vancouver wellness blogs
• Local fitness studios and gyms
• Vancouver WA lifestyle magazines
• Local event sponsorships, charity pages, and resource lists
• Collaborations with chiropractors, naturopaths, and functional medicine doctors
Even a handful of quality local links can move your map rankings faster than another month of basic SEO.
Add video to boost both rankings and conversions
Most med spas still rely on static content, yet short videos can position you as the trusted expert in seconds.
Ideas that work well:
• Quick tips on Botox aftercare
• Tour of your IV therapy treatment room
• Explaining the difference between hydration drips and vitamin drips
• Demonstrating how Botox injections are marked and planned
Upload these to Google Business Profile, your website, YouTube, and social channels. The engagement helps your SEO and gives patients more confidence in booking.
Make booking effortless
People who search “botox near me” and “IV therapy near me” want speed. The clinic that makes scheduling the easiest usually wins.
Optimize your calls to action:
• Use a clean, fast booking form
• Add click-to-call buttons at the top of your site
• Offer online scheduling with real-time availability
• Remove any unnecessary steps or slow pages
When everything loads fast and feels simple, your conversions rise sharply.
The med spas winning Vancouver right now understand the new rules of “near me” searches
Google does not rank based on keyword stuffing anymore. It ranks based on trust, relevance, proximity, user behavior, and real local authority.
If you build strong service pages, optimize your Google profile, earn Vancouver backlinks, publish local content, and show your expertise on video, you can own “botox near me” and “IV therapy near me” in the Vancouver market.
If you want help building this strategy for your med spa, reach out to Genius Marketing Co. We help Vancouver med spas become the first choice for high-intent searches and turn that visibility into booked appointments.
