FAQ
Frequently Asked Questions
Straight answers about how we work and what each service involves. Can't find yours? Ask us.
Want to see where you stand? Get a free audit.
About Working With Us
What types of businesses do you work with in Vancouver, WA?
We work with small and local businesses across many industries in Vancouver, WA and nearby areas. Our goal is to help local companies build visibility, attract more customers, and grow their presence online.
How long does it take to see results from your marketing services?
Most clients begin noticing improvements within a few weeks. Consistent, long-term growth typically appears within three to six months, depending on your industry and marketing goals.
Can you help my business show up in AI search (AEO) like ChatGPT and Google AI Overviews?
Yes, as part of our AI search optimization service. We work on the content, business information, reviews and technical details that help AI tools understand and trust your business. No one can guarantee placement in any AI tool, so we track the results and report them each month.
What makes local marketing in Vancouver, WA different from general marketing?
Local marketing focuses on reaching people in your area through targeted ads, local SEO, and community engagement. It helps your business connect with nearby customers who are most likely to visit, call, or buy.
Can marketing really help my business stand out from local competitors?
Yes. With a strong local marketing strategy, your business can rank higher in local search results, attract quality leads, and build a trusted reputation in the Vancouver business community.
Why should I choose Genius Marketing as my digital marketing agency?
Genius Marketing provides professional, transparent, results-focused marketing for small and local businesses in Vancouver, WA. You get personalized support, honest reporting, and a team that stays focused on helping your business stand out locally.
Accounts, Contracts, Cost and Reporting
Who owns my accounts and data?
You own your accounts, your data and your results. Anything we set up or manage for you, such as a Google Business Profile, analytics or an ad account, belongs to your business and you keep access.
Do I have to sign a long-term contract?
The 90-Day Plan has no long-term contract. For ongoing monthly services, we go over the terms with you before you commit, so you know exactly what you are agreeing to.
Do I have to buy every service?
No. Many businesses start with one or two services, and we tell you honestly where to start. What it costs depends on the services you choose and your market, and the pricing page explains what moves the number.
How much does marketing cost?
It depends on the services you choose, how competitive your industry is, how fast you want to grow and the condition of your website. See pricing for the typical ranges, and we walk you through a quote on a call.
How do you report results?
We send plain-language monthly reports on website traffic, calls and form submissions, and explain what changed and what we will do next. See reporting for what a report looks like.
SEO Services
How much does SEO cost?
It depends on your goals, your market and the scope of work, and we give a custom quote after reviewing your website. Our pricing page explains what moves the number.
How long does SEO take to show results?
SEO is a gradual channel, so judge it over months rather than days. Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. That is typical, not a promise.
How will I know if SEO is working?
We send plain-language monthly reports covering traffic, rankings, calls and leads, so you can see the effect on inquiries and not only on visits.
Do you guarantee first-page rankings?
No. No agency can guarantee exact rankings, and you should be cautious of any that do. We focus on improving your visibility and the quality of leads, and we report on what is happening.
Is SEO worth it for a small business in Vancouver, WA?
For many local service businesses, yes. SEO puts you in front of people already searching for what you sell, in regular results and in the local map results. Unlike paid ads, you do not pay for each click, although SEO takes time and ongoing effort to work.
Local SEO
How much does local SEO cost?
It depends on your market, your goals and what your audit shows needs the most work. We walk you through a quote on a call, and our pricing page explains what moves the number.
How long does local SEO take to show results?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. That is typical, not a guarantee.
How will I know if local SEO is working?
We send plain-language monthly reports covering local rankings, calls and leads, so you can see how your listing and website perform over time.
Do you guarantee rankings?
No. No one can promise specific positions in Google. Our work is designed to increase your visibility, calls, and qualified leads, and we report on the results.
What is included in your local SEO service?
Website optimization, Google Business Profile management, local citations, link building, and ongoing performance tracking. The exact mix depends on what your audit shows you need most.
AI Search Optimization (AEO)
How is AI search optimization priced?
We quote it after an AI visibility check, either on its own or as part of an SEO plan. Our pricing page covers our other services and what moves marketing costs.
How long does AI search optimization take to show results?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. AI answers change often, so this is ongoing work.
How do you measure AI search results?
Each month we repeat the same set of prompts and record whether your business is named and which sources are cited. We also track referral visits from AI assistants in Google Analytics. The AI tools do not provide full reporting, so these measures show direction rather than a complete picture. Our monthly reports are written in plain language.
Can you guarantee my business will show up in ChatGPT or Google AI Overviews?
No. Nobody can, and you should be wary of anyone who says otherwise. We improve the signals that help AI tools understand and trust your business, and we track the results each month, but the tools decide what to show.
What is AI search optimization (AEO)?
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of making your business easy for AI tools to find, understand and trust. It covers your website content, business listings, structured data, reviews and mentions on other sites. The goal is to improve the chances that your business is mentioned when customers ask AI tools for local recommendations.
Google Ads Management
How much should I spend on ads for my Vancouver business?
Ad spend is paid directly to Google and is separate from our management fee, and the right amount depends on how competitive your service is, where you work and how much each new customer is worth to you. Our pricing page shows management and ad spend separately.
How soon will I see results from ads?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. That is a typical pattern, not a promise.
How will I know if my ads are working?
We track calls and form submissions back to the keywords and ads that produced them, and send plain-language monthly reports that connect spend to leads.
What if I tried ads before and they did not work?
That is common. The cause is usually weak targeting, a poor landing page or no tracking, so you cannot tell what is working. We audit what was done, fix those gaps and set up tracking so the results are visible.
Do you build landing pages?
Yes. A page built around one service and one action can make a real difference to your cost per lead and conversion rate, so we include landing page design and improvement as an option.
Facebook Ads
How much should I spend on Facebook ads?
Ad spend is paid to Meta separately from our management fee. We recommend a starting budget after reviewing your market and goals, because the right amount depends on your service area, your offer and how many customers you want to reach. Our pricing page explains what moves marketing costs.
How long before Facebook ads work?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. Ads need a testing period at the start, and results depend on your offer, budget and market.
How will I know if my Facebook ads are working?
We send plain-language monthly reports with leads, cost per lead and booked jobs when you share them, plus what we are changing next.
Should I run Facebook ads or Google Ads?
Google catches people who are searching right now. Facebook and Instagram build demand and reach people before they search. Many service businesses use both, and we can tell you where to start based on your market and goals. A common pattern is Google Ads for people ready to hire now and Facebook for building familiarity with everyone else in your area.
Can you run Facebook ads for medical, dental, med spa or law practices?
Yes, within Meta's advertising policies and your professional advertising rules. Meta's policies limit some targeting and wording for health and other sensitive businesses, and we build campaigns within those rules. The practice reviews everything before it runs.
Web Design
What does a website cost?
Cost depends on the size and goals of the project. Our pricing page explains how we price web design, or you can ask for a quote and we will walk through the scope with you.
How soon will a new website bring in leads?
A new website brings in leads as fast as people can find it, so the pace depends on the search and ad traffic that reaches it as much as on the site. Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. That is typical, not a promise.
How will I know if my website is working?
We set up forms, click-to-call and tracking so you can see how people find you and which actions they take. If you stay with us for ongoing SEO, we send plain-language monthly reports.
Do you write the content too?
Yes. Most projects include search-friendly copy written to attract leads and guide visitors through the site. We confirm exactly what is covered when we scope your project.
Can you help with SEO after launch?
Yes. Many clients choose ongoing SEO or Google Business Profile optimization after launch to keep building traffic. It is optional, and you can also take the site to another provider.
Reputation Management
How much does reputation management cost?
It depends on which services you need and how many platforms are involved. We walk you through a quote on a call, and our pricing page explains what moves the number.
How long until I see results?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. No one can guarantee specific results.
Can I track the progress of my reviews?
Yes. We send plain-language monthly reports showing new reviews, ratings and overall changes in how customers talk about your business.
Can you remove bad reviews?
We cannot remove genuine reviews. We can help you dispute reviews that are fake, malicious, or against a platform's rules, though the platform makes the final decision. For genuine reviews, we focus on professional responses and on building up more positive feedback.
What if I do not have many reviews yet?
That is common. We set up a system that regularly invites your real customers to leave a review after a job, so your review count builds steadily over time.
On-Page SEO
How much does on-page SEO cost?
It depends on your site's size, complexity and how many pages need work. We give a free audit and a custom quote up front, and our pricing page explains what moves the number.
How long does on-page SEO take to show results?
On-page fixes happen on your own pages, so they are among the quicker parts of SEO to show an effect. Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. That is typical, not a promise.
Will you report on what the work is doing?
Yes. We send plain-language monthly reports covering traffic, rankings and leads, so you can follow progress. No one can guarantee a specific ranking, but you will always see what changed.
Do you only work with Vancouver, WA businesses?
Our focus is Vancouver and Clark County, including Camas, Ridgefield and Battle Ground. We can also work with businesses in nearby parts of Southwest Washington.
How often should on-page SEO be updated?
We recommend reviewing it every 3 to 6 months. Services, competitors and search habits change, and pages need to keep up.
Off-Page SEO
How much does off-page SEO cost?
It depends on your market, what links and citations you already have and your goals. We walk you through a quote on a call, and our pricing page explains what moves the number.
How long does off-page SEO take to show results?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. Earning good links takes time, and that is typical, not a promise.
How do you measure whether off-page SEO is working?
We send plain-language monthly reports covering referral traffic, new links and changes in rankings, so you can see what the work added.
Do you guarantee backlinks or rankings?
No. No one can guarantee rankings. What we do is work to earn quality links and citations that improve your chances of ranking well.
What kinds of links do you build?
We work on local business directories, industry blogs, local publications, guest posts and brand mentions from reputable sites, chosen for relevance to your business. We focus on local Vancouver links first and also pursue national sites that are relevant to your industry.
Technical SEO
How much does technical SEO cost?
It depends on the size and complexity of your site and what the audit finds. We walk you through a quote on a call, and our pricing page explains what moves the number.
How long does technical SEO take to show results?
Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals. No one can guarantee a specific traffic or ranking result.
How will I know what technical SEO changed?
We send plain-language monthly reports showing speed, errors and indexing status, so you can see the difference.
What does a technical SEO audit look at?
It covers site speed, mobile usability, security, crawlability, indexing, URL structure, broken links, redirects and structured data. You get a clear list of what we found and what we would fix first.
Can technical SEO increase my traffic?
It can help. Fixing crawl and indexing problems and improving speed and mobile use make it easier for your pages to be found and used. No one can guarantee a specific traffic or ranking result.
Still Have a Question?
Talk to us or request a free audit and we'll answer it for your business.
- Google Maps heatmap for your top search
- Google Business Profile review
- AI visibility check
- Website and SEO review

Social Media Marketing
How much does social media marketing cost?
It depends on the platforms, the amount of content and whether paid campaigns are included. Our pricing page explains what moves the number, and we walk you through a quote on a call.
How long will it take to see results from social media?
Some engagement can show up quickly. Most clients begin noticing improvements within a few weeks, and consistent, long-term growth typically appears within three to six months, depending on your industry and goals.
How do I know if my social media is working?
We send plain-language monthly reports covering engagement, clicks, leads and booked jobs, plus what we plan to change next.
Which platforms will you focus on for my Vancouver business?
For most local service providers, Facebook and Instagram are good for reaching homeowners, while LinkedIn can work well for business and contractor partnerships. We adjust the mix to fit your audience.
Do we need professional photos or videos?
No. We can work with your current job photos, team snapshots and short clips, and add branded graphics or quick local videos where they help.
More about Social Media Marketing →