If you run an HVAC company in Vancouver, WA, the call you want when the weather turns is from someone whose heat just failed. They do not search for "HVAC." They search for a furnace, a heat pump, or a mini split.
Those searches have been rising in the Portland area, according to Google Trends, including furnace repair, heat pump installation near me, and air conditioning repair near me. Those figures are relative interest, not a count of searches. This post is the page-by-page plan. The agency page is HVAC marketing in Vancouver, WA. What it costs is on the pricing page. This post does not set a price.
Heating searches are not one search
Furnace repair, heat pump repair, heat pump installation, and a mini split that will not heat are different jobs. A single services page that lists all of them in a row is easy to skim past, and it is a weak match for the words the person typed.
Cooling searches have been rising too. Air conditioner service and air conditioning repair show up in the same Portland-area Trends view. Treat cooling the same way when summer comes: its own pages, for the jobs you do. This post stays on the heating side, because that is the work in front of Clark County companies as the weather turns.
Heat pump pages
Heat pumps do both heating and cooling, which is why one vague "heat pump" line on a services list is not enough. Split the pages the way the calls split.
Heat pump repair
Use this page when the system is not heating, not cooling, icing up, or short-cycling, and the homeowner wants it fixed. Say whether you service ducted systems, ductless systems, or both. Name the cities you actually serve. Explain the no-heat call: how to reach a person, what the technician checks first, and what helps on site, such as the age of the unit if they know it and a clear path to the outdoor unit.
Say whether you come out after hours. If you do not, say when the office answers.
Heat pump installation and replacement
Add this page only if you sell and install equipment. Repair traffic and replacement traffic are different. The replacement reader is comparing companies and equipment. Say what you install, whether you remove the old system, and that the price depends on the house and the equipment, so the number comes from a quote. Do not publish a price you cannot stand behind for the jobs you are willing to take.
Furnace repair pages
Furnace repair is its own search. Give it a page. Say which fuels you service, such as gas or electric, and leave off the ones you do not. Describe a no-heat visit in plain order: they call, you confirm it is a furnace you work on, you schedule the technician, and you say what you need in the house.
If you also install furnaces, that is a second page. A homeowner with no heat tonight is not shopping for a new system yet. Do not make them read an installation pitch to find the repair number.
Put the phone number where a thumb can hit it. Read it on your phone before you call the page done.
Mini split pages
Homeowners say mini split and ductless for the same equipment. Use both names in ordinary sentences so you are not picking a winner between two labels for one job.
Cover the work you book:
- A new install, including a single head and a multi-head system if you do both.
- A head that is not heating or cooling.
- Maintenance, if you sell a maintenance visit.
A photo of a finished indoor head and the outdoor unit does more than a stock photo of a smiling technician. Use your own work. Skip the page if you do not install or service mini splits. Interest in the equipment does not mean you should pretend it is on the truck.
Make the profile match the pages
Add a Google Business Profile service for every page you publish: heat pump repair, heat pump installation if you do it, furnace repair, furnace installation if you do it, and mini split or ductless service. Use names a homeowner would recognize. Leave off services you do not perform.
Hours on the profile should match hours on the site. If you run after-hours heating calls in winter, the profile should say so. If you do not, do not let an old "open 24 hours" setting keep promising it.
Photos should include the equipment you just wrote about, not only the van. Reviews that mention a furnace, a heat pump, or a mini split help the next customer see the work. Ask after the job. Do not script the review and do not post it for them.
Profile help from Google is at support.google.com/business. Keeping the profile, the pages, and the listings aligned is local SEO. The trade page is HVAC marketing in Vancouver, WA.
What to fix before you buy ads
Ads can sit on top of these searches. They should land on the matching page. A furnace repair ad that opens the homepage makes the homeowner start over. Build the page, then point the ad at it.
Check the page on a phone on the company Wi-Fi and on a cell connection if you can. Confirm the number dials, the hours are true, and the form, if you use one, tells the person you got it.
A short list for this week
- Write down the heating jobs you booked last winter. That list is the page list.
- Split heat pump repair, furnace repair, and mini split work onto their own pages if you do each one.
- Add installation pages only for equipment you sell.
- Put the same services on the Google Business Profile and fix the hours.
- Add real photos. Read each page on a phone and tap the number.
Start here if heat pumps, furnaces, or mini splits are the gap. The wider HVAC plan is HVAC marketing in Vancouver, WA.
How Genius Marketing can help
If you want help building the heat pump, furnace, and mini split pages, and lining them up with the profile, that is the work. Spencer Hart founded Genius Marketing in Vancouver, WA in 2019. We work with established Clark County service businesses doing $250k or more a year.
You can see how you rank across your area on Google Maps with the free heatmap. What it costs is on the pricing page. How the work is organized is on the 90-Day Plan page. To talk it through, use the booking page or the contact form.
The office is at 13215 SE Mill Plain Blvd, Vancouver, WA 98684, Monday to Friday, 9 AM to 5 PM Pacific. Call (360) 519-5100 or email info@geniusmarketingco.com.
FAQ
Do heat pump repair and furnace repair need their own pages?
Yes, if you do both. They are different jobs and different searches. A single HVAC services page makes both harder to match to the words the homeowner typed.
What belongs on a mini split page?
The jobs you book: a new ductless install, a head that is not heating or cooling, and maintenance if you sell it. Use both mini split and ductless in plain sentences. Skip the page if you do not work on them.
Should the Google Business Profile list the same services?
Yes. If the site has a heat pump page and the profile does not list heat pumps, the two disagree. Add the services you perform and leave off the ones you do not.
Where is the rest of the HVAC marketing guide?
Profile, reviews, ads, and the rest of the HVAC plan are on HVAC marketing in Vancouver, WA. Budget levels are on the pricing page. This post is the service-page piece for heat pumps, furnaces, and mini splits.
