If you run a personal injury firm in Vancouver or Portland, a car accident page does not answer someone who was hit on a bike or while walking. The facts are different, the worries are different, and the searches are different.
Searches for bike accident attorneys, a bike accident lawyer near me, and pedestrian accident lawyers near me have been rising in the Portland area, according to Google Trends. Those figures are relative interest, not a count of searches. This post is about the case-type pages. Reviews, the map results, and intake are covered in what sets personal injury firms apart online in Vancouver, WA.
One injury page is not enough
People look for a lawyer who has handled a case like theirs. A single personal injury page that lists every kind of harm in one paragraph does not do that. Car crashes, motorcycle crashes, slip and fall, bike crashes, and pedestrian crashes should not share one thin page if you take more than one of those cases.
Build the page only for case types the firm accepts. A page for work you turn away creates calls your intake team has to reject.
A page for bike accidents
Use this page for someone hit while riding a bicycle. Do not fold motorcycles into it. Riders search differently, and the injuries and the insurance questions are not the same. If you also take motorcycle cases, that is another page.
Say, in plain language:
- That you handle bike crashes, and in which states and cities you are licensed and actually take the case.
- How to reach a person, not only a form.
- What helps to have ready: the date, the location, photos, and a police report if they have one. Do not tell them they must have every item before they call.
- How fees work, in the same words your engagement letter uses. Do not invent a percentage on the marketing page.
This is marketing, not a legal opinion. Do not publish deadlines, fault rules, or insurance advice you would not put in a letter. If the law answer depends on the facts, the page should say the consultation is where those questions get answered.
A page for pedestrian accidents
Someone hit in a crosswalk, on a sidewalk, or in a parking lot is not looking for your bike page or your slip and fall page. Give pedestrian cases their own page if you take them.
Cover the same practical points: where you take cases, how to reach a person, what information helps, and how fees work. Skip graphic photos of injuries. A photo of the attorney and the office is enough. People in this search are already hurt or calling for someone who is.
Near me, and which cities you name
Portland and Vancouver share a search market. They do not share a license. Name Portland on a page only if the firm is licensed in Oregon and takes Portland cases. Name Vancouver and the Clark County cities where you take Washington cases. A page that lists cities you do not serve creates the wrong calls.
You do not need to stuff the words near me into a heading. The person adds that, or Google treats the search as local. Your job is to make the city, the case type, and the phone number obvious.
Genius Marketing is in Vancouver, WA. We do not have a Portland office. The Trends view for this post is the Portland metro, which includes Vancouver. Law firm marketing in Vancouver, WA is the local page for firms here.
What to leave off
- Settlement amounts and verdicts you cannot document. If you publish results, they have to be real matters, with whatever context your bar rules require. This post does not supply results to paste.
- A promise about the outcome of a case.
- Cities and states where you are not licensed or do not take cases.
- A stock photo of a crash or an injury.
The firms that read as careful are the ones that say what they handle and how to start, and that do not decorate the page with numbers they cannot stand behind.
Profile, reviews, and intake
On the Google Business Profile, use a category that matches a personal injury practice, and add bike accident and pedestrian accident as services if the profile lets you describe services that specifically. The services should use the same names as the pages. Hours should be the hours a person answers, or you should say when a person answers. A form that sits until the next morning is a problem on these calls. Say what will happen after they reach out, and then do that.
Reviews that mention a bike case or a pedestrian case, in the client's own words, help the next reader. Ask after a matter closes, if your ethics rules allow it. Do not script the review and do not offer anything in exchange.
The map side of this, for firms and clinics, is Google Maps marketing for law firms and medical practices in Vancouver, WA. Paid search, if you use it, should send bike queries to the bike page and pedestrian queries to the pedestrian page. That setup is Google Ads for law firms in Vancouver, WA. The profile and the pages staying in agreement is local SEO.
How the pages fit the rest of the site
Keep the car accident page, the slip and fall page, and any other case-type page you already mean. Add bike and pedestrian beside them. Link between them in a sentence ("If you were in a car, start here") so the wrong reader can move, without merging the pages.
Use the same phone number, address, and firm name on every page and on the profile. Inconsistent names are how a careful reader loses trust before they call.
A short list for this week
- Confirm which of these case types the firm accepts, and in which states.
- Publish a bike page and a pedestrian page for the ones you accept. Leave the others off.
- Put a person, a phone number, and the fee explanation in the words you already use with clients.
- Remove any result, city, or promise the page cannot support.
- Point the profile services and any ads at those pages.
How Genius Marketing can help
If you want help building the bike and pedestrian pages, and lining them up with the profile, that is the work. Spencer Hart founded Genius Marketing in Vancouver, WA in 2019. We work with established Clark County service businesses doing $250k or more a year.
You can see how you rank across your area on Google Maps with the free heatmap. What it costs is on the pricing page. How the work is organized is on the 90-Day Plan page. To talk it through, use the booking page or the contact form.
The office is at 13215 SE Mill Plain Blvd, Vancouver, WA 98684, Monday to Friday, 9 AM to 5 PM Pacific. Call (360) 519-5100 or email info@geniusmarketingco.com.
FAQ
Do bike and pedestrian cases need their own pages?
Yes, if the firm takes those cases. A car accident page does not answer someone who was hit on a bike or while walking.
Should a Vancouver firm mention Portland?
Only if the firm is licensed in Oregon and takes Portland cases. Name Vancouver and the Clark County cities where you take Washington cases. Leave off cities you do not serve.
What should these pages leave off?
Settlement amounts and verdicts you cannot document, promises about the outcome, and graphic photos. Say how to reach a person and what information helps to have ready.
How does this fit the rest of a personal injury site?
Keep the case-type pages you already use, and add bike and pedestrian beside them. Reviews, the map results, and intake are in what sets personal injury firms apart online in Vancouver, WA. This post is the case-type page piece.
